The Blame Game – IKEA Carpark Couple Therapy

The scenario: a frazzled couple, stroppy kids and a car that just isn’t big enough to fit all the stuff they’ve just bought in store. The setting is ripe for the good old ‘blame game’. Visit an IKEA carpark on a weekend afternoon and you’ll spot dozens of hapless couples caught in the blame cycle.…

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Relationship Meltdown in Ikea

“Why do couples fight in Ikea?” friends asked us. They had made a long-planned store visit on the weekend and almost every couple they encountered, including themselves, were stressed, tense and exchanging angry words. What starts out as a highly anticipated, romantic outing too often degenerates into a ‘I should have stayed in bed’ day.…

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The Ikea Assembly Meltdown

The modern testing ground for manhood

Building your own furniture… it’s an unstated test of true manhood. Guys gravitate to the challenge, particularly when it’s a guaranteed shoo-in. Meet the Ikea* Challenge… it’s supposed to be easy right? Any idiot can assemble an Ikea item. That’s the first good reason why any self-respecting guy isn’t going to use the instructions. The…

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Why Couples Fight in Ikea

“Why do couples fight in Ikea?” friends asked us. They had made a long-planned store visit on the weekend and almost every couple they encountered, including themselves, were stressed, tense and exchanging angry words. What starts out as a highly anticipated (often romantic) outing soon derails and the ‘loving feelings’ flee the scene at a…

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