Free Sex? The Unintended Cost of the Pill

By Francine & Byron Pirola | November 28, 2012 |

While the western world celebrates the 50th anniversary of the pill, an American economist, Timothy Reichert*, using simple but powerful competition theory, is questioning its benefit to women. The Mating Market The theory goes thus: There used to be just one ‘mating market’. If a person wanted sex, it was readily available in marriage and…

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Gender Complementarity

By Francine & Byron Pirola | September 11, 2012 |
Are we from the same planet?

Are we from the same planet? The popularity of John Gray’s “Men are from Mars & Women are from Venus” (and titles by other authors), signals the widespread recognition of gender differences in our society. It is now permissible to speak of stereotypical behaviours and gender specific abilities without being accused of putting the clock…

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The Ikea Assembly Meltdown

By Francine & Byron Pirola | July 30, 2012 |
The modern testing ground for manhood

Building your own furniture… it’s an unstated test of true manhood. Guys gravitate to the challenge, particularly when it’s a guaranteed shoo-in. Meet the Ikea* Challenge… it’s supposed to be easy right? Any idiot can assemble an Ikea item. That’s the first good reason why any self-respecting guy isn’t going to use the instructions. The…

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